Mo’ Money, Mo’ Progress: Why Hip Hop Should Buy The Los Angeles Clippers
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Hip Hop.
The Top 5 Hip Hop artists with the highest net worth are P. Diddy, Dr. Dre, Jay Z, Brian “Birdman” Williams and Curtis “50 Cent” Jackson with a combined networth of $2.05 billion, Jay Z and Birdman have to be automatically stricken out as they both have sports agencies (Roc Nation and Cash Money Sports, respectively) and thusly can not have a stake in an NBA team (hence why Jay Z sold his Brooklyn Nets share). Without their combined $680 million, that total net worth of our potential buyers drops to $1.37 billion, well above the $1 billion sale price the Clippers are rumored to be tagged for. However, net worth simply means how much all of the assets they own are worth, not necessarily how much money is in their bank account, so the purchase would be trickier.
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We have our finances in order and now the fundamental question needs to be answered before Hip Hop can make history: Why would and should Hip Hop purchase the Los Angeles Clippers?
Already Have Established Business Infrastructures To Help Elevate Clippers’ Brand
Imagine Dr. Dre’s Beats by Dre being in charge of Staples Center’s sound system. Or take Diddy, who helped increase Ciroc’s revenue by 131% since handling the company’s branding and marketing in 2007. With his newly created Diageo and Combs Wine & Spirits, a 50-50 split partnership with the world’s largest spirits company, Staples Center could experience a exponential growth in revenue from the liquors priced between $120 and $1000+. Both men have proven to take their respective brands (Beats by Dre and Ciroc) and monetize their expansive reach. Hip Hop would turn Staples Center into a money printing factory and according to Forbes, $298 million of the Clippers reported $575 million value derives from their arena and simply being in Los Angeles (Market):
Courtesy of Forbes
But then again, Rick Ross and his superior culinary business acumen could be the key to Hip Hop acquiring the Los Angeles Clippers:
Lets put @wingstop in every Major Arena –> pic.twitter.com/hHFRxxRXYr
— Mastermind (@rickyrozay) April 29, 2014
Already have relationships with the playersKobe Bryant, Kevin Durant, Lebron James.
No, those are not just the three best players of the last 5 years. Those are also the three best active players in the NBA that have recorded and released audio (and some video) of them rapping. The old adage that every rapper wants to be an NBA player and vice versa is not only true but is beginning to manifest in business deals. Besides rapping lyrics from Jay Z’s artists, Kevin Durant is also repped by Jay Z’s Roc Nation Sports and will become a free agent after June 2016.
Beyond simply a business relationship, Hip Hop artists have always had closer relationship with athletes than a Russian billionaire who wants to buy a glorified trophy for his mantel in the form of an NBA team. Chris Paul texted Kendrick Lamar after his “Control” verse dropped. Lil Wayne and Birdman partied with the Dallas Mavericks in Miami after they beat the Heat. Kobe Bryant even returned to Hip Hop..briefly and indirectly a few years ago, thanks to Kanye West:
The players are where the 1. money and 2. the fans come from and Hip Hop has been inextricable with them for the past 20 years. Worse comes to worst, if the players ever boycott, half of the team owners could be used as replacement players within a moment’s notice:
Regains Hip Hop’s Identity and Make Money While Doing It
I will always be a Knicks fan, but I am a business man. #DiddyBuyTheClippers #NameYourPrice
— Diddy (@iamdiddy) April 29, 2014
Donald Sterling is a billionaire who is preparing to wage a legal battle
against the NBA if 3/4 of the NBA owners vote him out and force him to
make $1 billion for the sale of the Clippers. Why would a rich man
fight the chance to sizably increase his wealth? A month before Sterling
was forever banished out of the Garden of Spalding by NBA Commissioner
Adam Silver, Silver stated that advertisements on NBA jerseys during
games were “inevitable” in the next five years.CHA-CHING!
When you factor in Live Nation’s plans to live stream a concert every day for an entire year (with Staples Center as a constant tour stop for the biggest artists), Sterling is set to miss out on an economic boom in the NBA never before seen.
But more importantly, it would show millions of African Americans the power of a unified front and help the Clippers cultivate their African American fanbase.
The above chart is an estimated racial distribution among NBA teams’ fanbases from ESPN’s Nate Silver based on a variety of measuring factors. With African Americans making up roughly 8% of Los Angeles’ population and White Americans making up 50.3%, their relatively close percentage shares of Clippers’ fanbase indicates that the Clippers have the deepest resonance with Black people, one that can be expounded by Hip Hop.
During Hip Hop’s ascension from the counterculture darling into the mainstream powerhouse in the late 90s/early 00s, the culture’s identity was leased to a number of corporations in the name of commercial expansion. The Hip Hop artists with enough wealth to cause significant societal change attained such wealth by representing larger entities. Look at Rick Ross. An artist with a reported net worth of $35 million (not $92 million) lost a multimillion dollar endorsement deal over a poorly worded lyric about intoxicated sex. The days of the biggest artists making united stands on controversial issues in a public (and commercial) manner (a la “1990′s” Self Destruction”) may be over due to appeasing endorsers, but what if the homogenizing dominance could be used to create a symbol of progress?
Purchasing the Los Angeles Clippers could help Hip Hop stake claim into a former neo-plantation once owned by the new symbol for racism of the hour and turn it into, at the very least, a demonstration of Hip Hop’s former power policing the Black culture.
We turned n*gger into n*gga. Why not?!
I’d be interested investing in @LAclippers !!!! Make It #WingstopArena @WingstopCEO Lets Goooo !!!
— Mastermind (@rickyrozay) April 29, 2014
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